edyn announces the launch of new serviced apartment brand
Breakthrough hospitality pioneers edyn announce the launch of next generation serviced apartment brand, Cove.
Cove will embrace the new future of travel, providing fresh growth opportunities for edyn.
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Pioneering hospitality leader edyn announced today that it will further enhance its portfolio with the launch of a new serviced apartment brand, Cove. The launch underscores both edyn’s resilience and optimism, as the forward-thinking group continues to evolve its extended stay portfolio, which includes disruptive lifestyle aparthotel brand, Locke.
Cove embodies the notion of flexible living – combining considered design with seamless technology to enable life in all modes. The adaptability of Cove’s business model will also provide exciting new growth opportunities for edyn, which is rapidly expanding its presence throughout the UK and Europe. In the first half of 2021, the group built upon its resilient 2020 performance when it achieved an average occupancy exceeding 70% – making edyn the ‘one to watch’ in the new future of travel where guests are increasingly planning to stay for longer and experience more, whatever the reason for their stay.
Cove’s thoughtfully designed apartments will continue to serve a base of corporate clients looking for extended stays, while refocusing on leisure travellers – including families – seeking self-contained, spacious, and flexible accommodation. Each versatile apartment will feature superfast, private Wi-Fi; fully fitted kitchens and living rooms; as well as signature sofas and bespoke kitchen tables suitable for dining, working or hosting.
From June, edyn will transform eight of its existing SACO properties to Cove, with new fixtures and furnishings, branding and an innovative, digitally focused guest journey. The first full Cove opening will be a new acquisition in the Liverpool ONE development.
Cove - Paradise Street will comprise 77 contemporary one- to three-bed apartments, boasting panoramic views of Liverpool city centre and a large communal courtyard. Located in the heart of the city, Cove - Paradise Street is a stone’s throw from excellent transport links, as well as Liverpool ONE’s diverse retail, leisure, and dining offering.
SACO properties in Reading, Nottingham, London (Covent Garden, The Cannon, St. Martin’s Lane), Cardiff, Bristol (West India) and Manchester will all transform to Cove. Properties that are not part of the initial transformation will continue to operate under the SACO brand and be available to book alongside partner properties on the SACO website.